World-class universities’ and colleges’ reputations are brand synonymous with how they behave, and with what they stand for. They do not advertise their brand values: they live them; moreover so do their students.
MCM College enables students to actively engage in academic courses and workshops aimed at enhancing students’ capacity and aspirations for growth intellectually, socially, aesthetically, interpersonally, and physically. With the 6 imperatives in the building of MCM College culture – Quality (品質) and Distinctiveness (獨特), Élan (活躍) and Flair (風度), and Identity (個性) and Brand (品牌), graduates and alumni of MCM College will be civically-engaged, sensitive to human concerns, and more globally aware of their surroundings.
Inclusivity (包容性)
Enabling a quality and distinctive experience for all MCM College members.
Integrity (誠信)
Élan and flair demonstrated through courteous, honest and trustworthy human relationships.
Diversity (多樣性)
Identity and brand celebrated through an arts and science enriched social and ethnic community, and promoted by recognising the potential of peer and community education across borders and cultures.